During Singapore Fashion Revolution week, our class worked together to launch a campaign promoting fashion sustainability. My group comprised Qing Tong, Alice, Neil, Wee Leong, and myself.
As a class, we conducted a photo shoot at The Fashion Pulpit, where I tried out swapping for the first time. Initially, I had doubts about the effectiveness of swapping in Singapore, but after researching, I discovered that The Fashion Pulpit had been successful for a long time. Observing how a swapping retail store operates was a unique and enjoyable experience, and I found swapping to be an excellent way to reduce waste.
Unfortunately, our first shoot didn't go well, as all the raw files turned out to be blurred. We learned the importance of checking the resolution before and after shooting. Consequently, we had to reshoot everything, but the outcome was less authentic than before, which may have been why The Fashion Pulpit didn't repost our content.
The photos we took for SYNE:
Our group decided to focus on the theme "Under the Radar: Where to Shop Sustainably in Singapore" for our photos and videos, highlighting three sustainable fashion options: individual brands, swapping, and vintage and thrift stores. Initially, we selected Ther Yang, The Fashion Pulpit, and Vintagewknd as our featured brands. We went to Design Orchard to capture Ther Yang's garments, and fortunately, the staff kindly allowed us to shoot in the store. However, we learned the importance of emailing Design Orchard for permission beforehand.
While at The Fashion Pulpit's store, we took the opportunity to capture photos of swapping outfits for our group. I found a beautiful Cheongsam, and we tried to showcase different styles that can be achieved through swapping. We then walked to Haji Lane, enduring the scorching sun for 30 minutes, to explore Vintagewknd. We realized that taking a cab would have been more practical since the fare for five of us would have been affordable. The friendly brand owner recommended which apparel to feature in our shoot.
Our lecturer assisted us in contacting SYNE's founders, who generously loaned us some kimonos and handbags. We ultimately didn't use the photos of Ther Yang since we had failed to inform our lecturer in advance. This taught us the importance of communicating with our lecturers about the brands we choose rather than assuming and deciding on our own due to time constraints. Moreover, our lecturer advised us to reshoot the photos to enhance their quality, as it was crucial to effectively showcase the unique aspects of brands like Ther Yang and SYNE.
We photographed SYNE's garments at the school's staircase and studio. Our lecturers recommended some students who had the potential to be models, and thanks to them, the shoot went smoothly. We were all pleased with the results, and I even made some new friends.
This project taught me the significance of teamwork, and I'm grateful to have worked with my teammates. With their contributions, the project was successful. My responsibilities included planning and modeling, although modeling was challenging as I don't have a typical model face. Additionally, I managed the school's Instagram account for the campaign and felt proud when I posted our classmates' content.
In conclusion, I'm delighted to be part of the fashion revolution. It's never too early or too late to join and make a positive impact.
The video we took for SYNE:
The video we took for Vintagewknd:
The video we took for The Fashion Pulpit:
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