L’OCCITANE, the renowned French beauty brand, has brought its most extensive and immersive pop-up event in the Asia-Pacific region to Singapore. I couldn't pass up the opportunity to experience this unique concept, so I invited my friend Sherina to join me in exploring the L’OCCITANE Hotel at Raffles City.
Upon arriving at the pop-up event, we were immediately struck by the hotel-inspired concept. To participate, we had to RSVP online and book a fixed time slot. Each group had around 40 minutes to explore. To add to the immersive experience, we were handed a room key in the form of a QR code, mimicking the process of checking into a hotel.
Our journey commenced in the Almond Forest, a section reminiscent of Van Gogh: The Immersive Experience. However, instead of Van Gogh's artwork, this featured interactive projections of the Valensole Almond Forest in France – the very place where L’OCCITANE cultivates the almonds used in their products. We had a blast taking cool photos and even digitally replanting trees. The interactive experience was so enjoyable that we lost track of time, lingering longer than the other guests.
After the Almond Forest, we entered a splendid Almond Spa, where we had the chance to try out the signature almond skincare products. The space was beautifully decorated and incredibly Instagram-worthy. In the center, there was a bathtub surrounded by dried flowers that added to the overall charm and aesthetic.
Another highlight was the Immortelle Flower Field, which replicated the stunning fields found on the island of Corsica in France. This digital field transformed with the changing seasons and offered insights into how the resilience of the Immortelle flower was harnessed to create the skincare range.
The Immortelle Suite was a unique space crafted using upcycled materials, including their empty skincare packaging. Here, we could sit back and relax while the staff shared instructions on how to best enjoy L’OCCITANE skincare products. There was also a bed displayed that perfectly imitated the appearance of a hotel room. Our experiential journey continued as we met hair care mixologists at the eco-conscious 5 Essential Oils Bar. We even received free, personalized advice on hair and scalp care from experts.
As we concluded our visit, we made a stop at the Gift Shop. Here, we found event-exclusive products and special offers, making it an ideal way to wrap up our sensory journey. In short, the L’OCCITANE Hotel provided an incredible sensory adventure. This immersive event offers much more than my typical shopping trip. It's genuinely an extraordinary retail therapy experience.
Komentarze