Featured
Works
Promotional Campaign
Despite being in the market for six years, GUNG has struggled to gain significant traction on social media compared to its competitors. According to a recent survey, only 10% of participants were familiar with the brand. To address this, the “Dear Mom” campaign has been developed to increase brand awareness and position GUNG as a preferred gifting option with its new Mother’s Day collection.
The Loop Label
The Loop Label is a premium accessory brand that operates on the belief that each individual can contribute to positive change. The brand proudly presents Singapore's first Cactus Leather series to address a gap in the market for gender-neutral, functional, and sustainable bags. Committed to achieving zero waste, The Loop Label envisions the creation of a seamless LOOP within its supply chain.
Final Year Collection
Fashion is the second most polluting industry in the world. After the Rana Plaza collapse accident, people began to aware of the ethnicity and sustainability of fashion. More and more consumer will think twice before buying fast fashion. With the collaboration with Style Theory, the Southeast Asia's largest circular fashion platform since 2016, I wish to create a capsule collection that portray the possibilities of upcycling fashion.
